Wednesday, June 27, 2012

10257: Doritos Goes Latino Via London.

MultiCultClassics noted the challenges Latino shops face in award shows, then came across the Doritos Dips Desperado campaign—which has apparently won numerous accolades—from Abbott Mead Vickers BBDO, London, UK. The spot is accompanied by interactive components as well. Would PepsiCo have allowed a Latino shop to produce something like this? Does anyone else think Esteban Ortega is a 21st century Frito Bandito?

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