Tuesday, July 20, 2010

7800: Brainstorming For Change.


The July 19, 2010 issue of Newsweek features a section by Po Bronson and Ashley Merryman. To improve creativity, the duo disses brainstorming and discusses the importance of exploring other cultures—which kinda explains the lack of innovation coming from brainstorm-loving, culturally clueless Madison Avenue.

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