Monday, December 28, 2009

7395: It’s Not Brain Surgery. Actually, It Is.


Nicely designed and clever banner ad for The Mount Sinai Medical Center. Too bad it links to a website that is not equally interesting—plus, you almost have to be a brain surgeon to navigate it.

2 comments:

Anonymous said...

Another example of media leading the way in digital?

HighJive said...

Actually, it’s probably another example of the rampant lack of integration. The banner designers probably had zero contact with the website designers. Not to diss the website designers, as they likely have skills and resources the banner creators could never hope to match. On the flipside, the banner designers have conceptual skills the website designers clearly lack.