Saturday, May 27, 2006

Essay 634


MultiCultClassics presents Blacks & Booze…

Corona’s line reads: Miles Away from Ordinary.

The only extraordinary thing here is the unrealistic way that everyone is displaying the bottle labels.
Posted by at

1 comment:

Anonymous said...

So, um, they take one of the longer running and recognizable TV campaigns for a beer and suddenly decide to do away with the main visual of a beach in lieu of an indoor party at night?

They have to be joking.

So I guess the real message is that black people don’t go to the beach and like to relax watching a horizon. Hmmmm, ok. Whatever Corona.

Wait. Why don’t they just take the two people on the beach in those lounges and put them on the Arizona border watching illegals cross.

That way they can really say they have minorities in their ads while keeping the creative consistent.

12:19 AM

Post a Comment

Subscribe to: Post Comments (Atom)