Saturday, March 19, 2005

Essay Twelve

Bonus Rant!

The American Advertising Federation (AAF) needs a name change, considering their indifference to African Americans, Hispanic Americans, Asian Americans and Native Americans. My initial idea—which won’t even require drastic revisions to their logo—is Anglo Advertising Federation.

Despite the organization’s multicultural committees and initiatives (check it all out on their website at AAF.org), there has been no real progress in the areas of racism and diversity in the industry.

If an advertising agency consistently failed to deliver on goals, it would be subject to immediate review and termination. Why don’t the same standards apply to the AAF?

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