Wednesday, August 23, 2017

13800: Mindshare Shares Its Diversity.

Campaign reported Mindshare promoted Nilufar Fowler to Worldwide Central CEO. Not sure about Fowler’s racial/ethnic origin, but she appears to be more interested in diverted diversity than true diversity. Whatever. Mindshare undoubtedly checked its minority quota box twice with Fowler’s elevation—the new leaders is a 1) female 2) of color—even though she was already on staff.

Mindshare promotes Fowler to worldwide central CEO

Mindshare has promoted its global lead on Unilever, Nilufar Fowler, to Worldwide Central chief executive at the Group M agency, replacing Marco Rimini.

By Omar Oakes

Fowler succeeds Marco Rimini, who has moved into the newly-created role of chief development officer, reporting to global chief executive Nick Emery.

As chief executive of Mindshare Worldwide Central she will now be responsible for running the agency’s global client teams and also reports to Emery.

Mindshare has also created Rimini’s new role to allow him to “drive core differentiating products”, such as Shop+, its bespoke service for brands on Amazon, and the agency’s global Fast initiative (Future Adaptive Specialist Team).

Rimini, who joined the agency 11 years ago from J Walter Thompson, has been tasked with working with regional Mindshare chief executives and global client leaders to support them so the agency can better become “adaptive marketing partners” that clients want.

Fowler has been replaced as global client leader for Team Unilever by Ailsa Lochrie, who was EMEA chief operating officer.

Lochrie will now be responsible for WPP’s second biggest client account. Last month Unilever announced its marketing budget was likely up be up year on year after a decline in spend last year, the analyst Liberum reported.

As EMEA chief operating officer, Lochrie was working in a coordination role alongside Helen McRae, the Western Europe chair who is also UK chief executive. Lochrie’s replacement has not yet been chosen.

Tuesday, August 22, 2017

13799: Ancient Chinese Sex Secrets.

The Chinese office of a White advertising agency owned by a Japanese holding company produced this campaign for Playboy condoms that would never have been approved in the U.S. Now that’s diversity in action!

13798: Grand Hyatt Hypocrisy.

Advertising Age reported that Hyatt Hotels celebrated “50 years of inclusivity dating back to the chain’s Hyatt Regency Atlanta hotel, which opened its doors to civil rights leaders in 1967.” According to Ad Age, the hotel’s marketing team considered not releasing the already-produced video after the events in Charlottesville, Virginia. However, it appears little consideration was given to the hypocrisy of partnering on the piece with MullenLowe, a White advertising agency whose leadership doesn’t appear to be too welcoming to minorities. Mullen was founded in 1970, so it would be unfair to speculate if civil rights leaders in 1967 would have encountered open doors at the agency. On the other hand, Lowe was founded in 1952; hence, it’s safe to say the place would have slammed shut its doors to civil rights leaders in 1967. Oh, and the currently combined MullenLowe is part of the IPG network, where feigned commitment to diversity and inclusion is as customary as a mint on the pillow.

Monday, August 21, 2017

13797: Digital Dummies Wanted.

This LinkedIn help wanted ad from DigitasLBi appears to be seeking an art director—but the place should poach a copywriter and proofreader too.

13796: Diversity Of Thoughtless.

Campaign published witless words from Sue Unerman—sporting an upgraded title of MediaCom Chief Transformation Officer—who declared, “Facebook and other media must make room for diversity of thought.” Um, Facebook has enough trouble just dealing with regular diversity. Unerman should focus on her true interest of diverted diversity versus whatever she sought to accomplish in her silly essay. The CTO did make a couple of comments worth examining:

There used to be a poster in MediaCom’s old office which I am thinking of re-issuing. It showed dogs and cats and mice working productively together with the slogan: “I hate you; you’re hired”. Its intention was to point out that diversity of opinion makes you stronger and that a good argument with a thesis, antithesis and synthesis, gets you better decisions…

Sure, MediaCom loves diversity of opinion, but its commitment to true diversity is questionable, as a peek at the company’s Global Leaders and Executive Committee shows a pretty exclusive breed of dogs, cats and mice. “I hate you; you’re hired” appears to be only half true for racial and ethnic minorities (the first half, to clarify for any clueless readers).

For a stronger, more balanced society, and for a stronger, more successful workplace, we need to encourage not just diversity of gender and personal attributes, but also diversity of thought.

Is “personal attributes” the new catch-all phrase for anyone who isn’t primarily a White man or White woman? If so, it’s a safe bet that Unerman and her MediaCom pals think diversity of thought trumps personal attributes.

Saturday, August 19, 2017

13794: Whining About Brazil.

Is it a good idea for a wine-choosing app to depict bad choices that were likely tied to overdrinking? The only explanation for such poor creative thinking: the advertisement was hatched in Brazil.

Friday, August 18, 2017

13793: SafeAuto Soul Train Wreck.

Never imagined to one day use SafeAuto and Soul Train in the same sentence. Sad.

13792: Great White Hype At Hill Holliday.

AgencySpy posted a memo from Hill Holliday Chairwoman and CEO Karen Kaplan, who joined IPG CEO Michael Roth in commenting on the racism exposed at Charlottesville, Virginia. Hill Holliday, incidentally, is part of the IPG network of White advertising agencies. Anyway, here is Kaplan’s heartfelt statement to her minions:

Hello everyone

The events in Charlottesville and the political aftermath of the last several days have left many of us stunned, shaken and saddened.

As Americans, we enjoy different political views, and we approach the world from many perspectives. But when the line has been crossed between right and wrong, between discourse and hatred, we must stand up. There is no place in this country for Neo-Nazis, the KKK, white supremacists or any other ideological hate group that uses discrimination and violence as a path to power. There is no “side” in this, except the right one.

Hill Holliday is a place of inclusion and respect, and we stand firm together against any kind of racism, hatred, intolerance or discrimination. Our country may feel divided at times, but our family should not.

We stand unequivocally with the Chairman and CEO of IPG, Michael Roth: “This isn’t a partisan or political issue, it’s an issue of basic humanity, and standing up for what is right at a particularly difficult moment. We are counting on all of you to do that, by showing respect for our differences, and living up to our commitment to fairness and inclusion.”

If you would like to talk to senior leadership, start a discussion, or make your voice heard, we are here. My door is always open. And finally, please stay safe if you are participating in any protest events. Let’s take care of each other, and defend the values that our company and this country stand for: liberty, justice, and equal rights for all.

Love,

Karen

To call Hill Holliday “a place of inclusion and respect” where employees “stand firm together against any kind of racism, hatred, intolerance or discrimination” is pretty silly—especially when a peek at the agency’s leadership shows a standard Caucasian clan. Oh, the shop likely boasts tremendous diverted diversity and diversity of thought. And Kaplan has mounted a soapbox before to promote equal pay for White women in the field—openly acknowledging things are much worse for women of color. Yet she also admitted it’s easy to “game the system when you report diversity numbers.” So any talk of inclusion and respect at Hill Holliday should be taken with a big grain of salt. In a humongous mountain of salt. Where there are probably very few specks of pepper.

Thursday, August 17, 2017

13791: Shut Down & Shut Up.

Adweek reported: “[President Donald] Trump Shuts Down Manufacturing Council After More CEOs Resign in Protest.” Now Trump will have more time to DEFEND NEO-NAZIS AND WHITE SUPREMACISTS! But seriously, shutting down a council after members are hauling ass to get out is like firing the CEO of a White advertising agency caught displaying racist behavior about three months after the incident occurred—then telling the press you took immediate action to address the situation.

13790: The One Club’s One Black…?

The 2017 inductees of The One Club Creative Hall of Fame includes Tom Burrell. The One Club added a blurb that reads:

The iconic advertising pioneer whose illustrious career transformed both the way people of color were portrayed in communications, as well as their roles within the industry itself. It’s a never-ending mission, but one with a defined starting line that he helped create.

With all due respect to Burrell, the statement isn’t accurate. While the iconic advertising pioneer certainly helped transform how Blacks were depicted in advertising, he was preceded by others in the field. The statement about transforming “their roles within the industry itself” is also fuzzy. Burrell’s agency served—and continues to serve—as a launching pad/stepping stone for many Blacks in advertising, but given the diminishing numbers, it’s tough to define any transformative phenomenon.

On the flipside, to recognize the plight of Blacks in advertising as “a never-ending mission” is factually correct. Sobering too, despite Leo Burnett’s prediction that the Promised Land is a mere 66 years away.

To be clear, Burrell’s induction to The One Club Creative Hall of Fame is a well-deserved honor. That he appears to be the only minority in the rare company is a tad disturbing.